From Palette to Protection: When Does Color Function as a Trademark? While companies like UPS have successfully used color as a trademark, securing trademark protection for a color can be challenging.

Building a strong brand is crucial for the success of any business. In the early stages of a startup, founders can start the brand-building process by protecting their intellectual property, ...

Trademarks serve as the cornerstone of brand identity, distinguishing the goods and services of one enterprise from those of another. Trademarks are not just legal tools: they are critical assets.

Establishing the notoriety of a trademark will offer broader protection whether or not it is registered, says Izuchukwu Chinedo of Inventa. Popular trademarks are those trademarks that are easily ...

A step-by-step guide to protecting your brand’s name, logo, assets and reputation before legal trouble finds you. A brand isn’t just a logo, a name, or a clever tagline. It’s a promise, a perception, ...

TMBTQ Law announced the launch of a newly developed website designed to provide clearer access to information about its trademark and brand protection legal services ...

April 26, 2024 - A specific color or color combination can be the subject of common law trademark protection and/or federal registration with the U.S. Patent and Trademark Office ("USPTO") in certain ...

Trademark attorney Rosezena Pierce draws from her dual career background to protect entrepreneurs from costly intellectual property mistakes while advocating for community empowerment. Attorney ...

When you launch a business, you start with a vision. Whether it's a bold name, a memorable logo, or a unique slogan, your brand represents an idea and that idea deserves protection. For any serious ...

Pop sensation Taylor Swift has submitted trademark applications for two audio snippets and a picture of herself. According to a trademark attorney, the celebrit ...