Toymakers are increasingly targeting teens and adults and racing to turn streaming hits and established franchises into ...

I visited a huge toy fair in NYC to find the next hot new trend. Labubus are over. Next up for kids and the young at heart? The highland cow.

Key Takeaways The toy business rebounded last year, according to a recent report, with shoppers both buying more things and ...

"You cannot go to sleep on this president," says one toymaker, of the ongoing uncertainty over trade policy.

The U.S. toy industry rebounded in 2025, but toymakers are facing challenges as the industry gathers for the annual New York ...

Experts from The Toy Association will provide an overview of the biggest toy & play trends of 2026, supported by new consumer ...

It's only 311 days until Christmas. While that may seem like a long time, for those in the toy industry, it's just around the corner.

Yet there is little evidence that today’s young adults are hiding from the world by playing cars in their childhood bedrooms.

The toy industry rolled out the purple carpet tonight at the 2026 Toy of the Year(R) (TOTY(R)) Awards, also known as the "Oscars" of the toy industry, which honored the most creative and innovative ...

Toy makers are banking on a slew of blockbuster movies in 2026 to spark fresh demand after President Trump’s tariffs last year left manufacturers reeling. More than a dozen major kids movies are ...

Playing with or collecting toys has become an increasingly acceptable part of adulthood in recent years. Many of us have felt the temptation to buy a figure, plushie, or LEGO set involving our ...

Add Yahoo as a preferred source to see more of our stories on Google. Dinosaurs rule, parents want toys that will get their kids outside and off screens and 'newstalgia' sells: Lessons from Toy Fair. ...