Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

Forbes contributors publish independent expert analyses and insights. I cover travel with a focus on safety and sustainability. The new Eiger Express gondola. Jungfrau Railways has included carbon ...

Switzerland's beauty is legendary. Think snow-draped peaks mirrored in turquoise lakes, trains that glide past waterfalls, and villages so pretty they feel hand-painted. As real as the postcard is, ...

Following successful participation at the World of Coffee Expo in Geneva in June 2025 and the premier tourism fair in Lugano ...

A stellar December with double-digit growth in hotel overnights from the UK helped make 2023 the most successful year for travel from the UK to Switzerland in over a decade. Compared to 2019 – before ...

Switzerland is trying to persuade business travelers to extend their trips through a new marketing campaign. Called “Fly another day,” the campaign features a 30-second video ad that encourages ...

Switzerland's tourism agency said Thursday that it was trying to even out the flow of holidaymakers throughout the year to protect the Alpine country from the risks of excessive tourism. Switzerland ...

Alpine Towns Prettier Than Switzerland ...