Celebrities, athletes and influencers almost go hand in hand with brands and partnerships. For example, internet sensation Alix Earle announced a partnership with the prebiotic soda, Poppi just last ...

Why influencers matter: Creators influence every stage of the customer journey, from sparking awareness to driving advocacy, offering authenticity traditional ads often lack. Choosing the right fit: ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. Social commerce is big today, and it’s set to get even bigger.

Influencer Marketing for Customer Acquisition: 14 Tips for Success Partner with Local Micro-Influencers for Authentic Content One of the most effective influencer campaigns I’ve run was for a ...

Influencer activations are gaining ground in marketing. Whereas these creative partnerships used to be primarily about driving awareness at the top of the funnel, today they stretch across all parts ...

With the launch of its new AI-powered creator discovery tool, influencer marketing platform Superfiliate aims to change that. The Venice, California-based company, which was founded in 2021 by Anders ...

In the modern influencer landscape, creators no longer serve as mere ancillary promotional channels for brand partners. Many operate as full-fledged businesses, with their own brands, audiences and ...

I’ve been a creator myself since 2024, but for the last decade I’ve overseen hundreds of campaigns for B2B and CPG brands as a fractional CMO and influencer marketing strategist for startups. The most ...

Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its probiotic directly in the hands of interested consumers. The vitamin and ...

Influencing is a multibillion-dollar field. Alistair Berg/Getty Images Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are ...