Nielsen is moving forward with the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia ...
MIAMI — The nation’s leading Hispanic-focused media company has joined the Addressable TV platform beta program being conducted by Nielsen. Univision Communications‘ inclusion in the test is designed ...
Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform
NEW YORK, Jan. 7, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) today announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, ...
Nielsen is expanding its U.S. dynamic ad insertion test -- part of an addressable advertising pilot program -- adding TV cable group A+E Networks and MediaTek, a semiconductor company whose products ...
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