Apple TV’s in-camera ident highlights craft over CGI; Channel 4’s 1982 launch ident once did the opposite, pioneering broadcast 3D graphics. A comparison of two branding moments separated by four ...

Launching on 18 September, during Downton Abbey, the films are based on real-life situations of Aviva customers who have claimed on their insurance, although portrayed by actors. The 10-second idents ...

This time on THE IDENT REVIEW, we're taking a look at a rare breed of ident that hardly ever make appearances on UK television. Going out after the announcement of the death of Prince Philip, we look ...

The BBC’s seasonal television idents have become as much a part of Christmas in the UK as mince pies, Wham! and complaints about the size of the Quality Street tin. This year’s idents were created by ...

This time on the Ident Review, we're looking through the new sequences given to us from the great big ITV rebrand of 2022! We look at ITV1, ITV2, ITV3, ITV4 and ITVBe, and just how each of them adapt ...