A billboard for Mexican beer touts its cold beer, but some say the advertisement also stereotypes Latina women.The Tecate billboard ads have popped up across the country. Tecate beer is the fourth ...
It's been 10 years since the Heineken Group acquired the beer operations of Mexico's Fomento Económico Mexicano (FEMSA) in a multi-billion dollar deal that gave the Dutch company control of FEMSA's ...
Tecate is embarking on a 39-week ad campaign that includes the first time the Mexican beer brand has endorsed an individual fighter, Mexican boxer Canelo Alvarez, to promote Tecate and Tecate Light ...
A New York man says he and other consumers have been duped into believing that Tecate beer is Mexican when it’s actually made by Dutch company Heineken in Holland, new court papers show. Miguel ...
On Wednesday, welterweight boxing rivals Floyd Mayweather and Manny Pacquiao stared at each other, face-to-face, at an MGM Grand news conference, each flanked by not one but two scantily clad young ...
WHITE PLAINS - Esther Garcia is the new vice president for Tecate beer, part of the Heineken USA brand. The Dobbs Ferry resident says she is up to the challenge of leading the team behind one of the ...
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