Media fragmentation means marketers need better targeting strategies and data. AHS partnered with Audigent to improve its ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. The data signals we’ve ...

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content. Search marketing is still as powerful as ever. Google recently ...