Compared to the high-tech special effects of modern commercials, Coca-Cola's first television advertisement was a strikingly ...

Add Yahoo as a preferred source to see more of our stories on Google. Everything about the Super Bowl is spectacle, and the commercials are no exception. The massive price for a 30-second Super Bowl ...

Here’s one thing I hated about the commercials for the Super Bowl this year: Apparently, if I can trust the PR campaigns behind many of these ads, to get the full “experience” of their commercials, I ...

Forgoing conventional family-friendly advertising, Hardee's went straight for shameless TV promos. Here are some of the chain ...

Millions tuned in to Super Bowl LX, where the Seattle Seahawks beat the New England Patriots 29-13 at Levi’s Stadium in Santa Clara, Calif., but those eyeballs didn’t just consume football.

In this post-monoculture era when few people watch the same TV shows, the Super Bowl remains one of the few unifying TV broadcasts each year, drawing millions for the game but also some viewers who ...

Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets When you purchase through links on our site, ...

A new study has uncovered patterns in banks' TV commercials, decoding what different themes reveal about the lenders' strengths and weaknesses. If its findings are accurate, viewers should be ...

As the director of award-winning TV commercials, Sedelmaier chose to stay and create in Chicago, rather than decamp for the coasts.

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...

The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars tied to commercials. As for TV, not so much. With Madison Avenue increasingly ...