Victorinox just debuted their new Swiss Army collection of watches and it’s as multi-faceted and chalked full of utilitarian potential as the iconic knives. Now with four quartz models, six ...

Heading into the industry's spring fairs, here are the state of the Swiss watch world and the news that's grabbing our ...

Given John Mayer’s well-documented love for the Royal Oak, the limited-production Music Edition feels inevitable. Released in ...

The Swiss, obviously, want to both protect and promote this advantage while also turning a profit, and those dueling priorities are evident in the country’s approach to the Swiss Made stamp, which ...

Settlers first reached the untamed shores of Iceland all the way back in 874 AD. Since then, the country has become synonymous with legendary beauty and extreme harshness — a dichotomy that has also ...

Nashville Predators captain Roman Josi, renowned for his leadership and defensive prowess, harbors a deep passion for luxury watches. As a significant investor in the independent Swiss watchmaker ...

There now are eight brands selling more than $1 billion each year. Experts say it means big brands are getting bigger and their products are getting pricier. By Victoria Gomelsky In 2017, the Swiss ...

The Swiss luxury watch industry is characterised by sustainable attributes like limited production, longevity and artisanal craftsmanship and so it’s environmental and social impact is rarely ...