Sydney Sweeney is facing renewed backlash after doubling down on her involvement in the controversial American Eagle brand – ...

Sydney Sweeney donned a pair of mini shorts and a fitted top in her latest ad shoot. The Euphoria star modelled this stunning ensemble for her new ad campaign for American Eagle. She shared this look ...

Sydney Sweeney wore a white lace-trim halter top, light-wash denim micro-skort-style bottoms, a brown belt, a short, wavy bob ...

Sydney Sweeney is under fresh scrutiny after renewing her American Eagle partnership despite criticism over a past ad accused of racial insensitivity. The 'Syd For Short' campaign has reignited debate ...

Sydney Sweeney is starring in a new American Eagle campaign. Her previous collab with the brand played on "genes" and "jeans" and sparked backlash – but was also the most successful in the brand's ...

Last summer, Sydney Sweeney partnered with American Eagle for a jeans campaign that caused a lot of hullabaloo for claims that it was promoting eugenics. But, now the actress' new campaign shows that ...

Craig Brommers, CMO of American Eagle Outfitters, has a new way of explaining his job. After surviving the tornado of the ...

Despite backlash, American Eagle and Sydney Sweeney turned controversy into profit, proving outrage doesn’t stop sales.

Sydney Sweeney stars in a new American Eagle jeans campaign, "Syd for short." The ad includes a wink to last year's controversial "Great Jeans" ads.

Sydney Sweeney is making waves again, and this time it is for her laid-back summer style. In a recent video, the actress ...

Whether you loved them, hated them, or didn’t have strong feelings about them, there’s no denying how viral Sydney Sweeney’s jean campaign for American Eagle went. Last summer, the jeans ad was met ...

It’s a different approach from the headline-grabbing original collaboration.