As polling takes center stage again this election year, understanding its strengths and weaknesses is critical. At Pew Research Center, we’ve looked hard at the advantages and limitations of our ...

New AI method simulates human shoppers with 90% accuracy, threatening to transform the $80 billion market research industry ...

Journal of Agricultural, Biological, and Environmental Statistics, Vol. 24, No. 1 (March 2019), pp. 26-48 (23 pages) When conducting a national survey or census, administrative data may be available ...

For most enterprises these days, hyperscale data workloads and AI have become the norm and are driving data strategies. However, while conventional wisdom dictates that this means greater reliance on ...