A company's human resources department adds value when it links its programs and actions to the company's strategic goals. During the planning process, HR departments create a strategy map, or diagram ...

Over a decade ago, Kaplan and Norton struck a business consulting gold mine with the Balanced Scorecard (later turned into an eponymous book), which permits executives to list their targets for ...

When setting off on an expedition, a map is essential because it provides directions for reaching the destination. Similarly, leaders cannot complete the growth journey without an outline of their ...

Business strategy used to be a clear and methodical process. No more. Today’s discontinuous technologies and disruptive change have reinvented the rules of strategic planning. If you’re going after a ...

Kaplan, Robert S., and David P. Norton. "How Strategy Maps Frame an Organization's Objectives." Financial Executive 20, no. 2 (March–April 2004).

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...