SBUX's third-quarter fiscal 2025 top line is likely to have been benefited from net new stores and menu innovation. Dismal ...

In more recent years, Starbucks’ PSL marketing strategy has centered around social media. At one time, Starbucks actually considered discontinuing the PSL to keep their product line “new and ...

“Starbucks has direct, digital relationships with hundreds of millions of customers,” said Brady Brewer, executive vice president and chief marketing officer.

Starbucks shares ticked up 0.5% to $97.85 in after-hour trading. The stock gained about 0.9% in the week through Wednesday’s close since the earnings preannouncement, outperforming a decline of ...

For most brick-and-mortar businesses, the threats of technology and online sales are making business harder. Starbucks, however, has been positioning itself to use technology, especially mobile ...

Howard’s right — Starbucks should refocus its brand on what customers want today, providing an experience that fits them and who they are, as part of its overall customer experience strategies.

On Monday, Starbucks announced that its top marketer, Brady Brewer, who has served as executive VP and chief marketing officer for four years, would be elevated to CEO of Starbucks International.

Starbucks was scaling back promotional offers through its mobile app in an effort to encourage customers to pay full price for its beverages. This move was part of new CEO Brian Niccol's strategy ...

Starbucks Corporation (NASDAQ: SBUX) today announced that its Board of Directors has approved a quarterly cash dividend of $0.61 per share of outstanding Common Stock. The dividend will be payable in ...

Starbucks (NASDAQ: SBUX) has appointed Matthew Ryan as its global chief strategy officer. Starting in May, Ryan will report to CEO Howard Schultz and serve on Starbucks' senior leadership team. He ...

Starbucks Coffee Company (NASDAQ: SBUX) today announced its long-term growth strategy, Triple Shot Reinvention with Two Pumps, to elevate the brand, s ...