Coca-Cola will migrate its sports drink business BodyArmor Sports Nutrition from New York to Atlanta to bring several of the company’s hydration brands under one unit.

A pair of beverage deals have been announced by NASCAR with an extension with Coca-Cola, and a new deal with BodyArmor.

New York Knicks power forward Kristaps Porzingis has gone from unwanted to lauded to marketable star just 22 games into his NBA career. Porzingis, a 7-foot-3 Latvian who was soundly booed in ...

DAYTONA BEACH, Fla. -- NASCAR today announced a multiyear extension of its longstanding Premier Partnership with Coca-Cola North America, one of the sport‘s most enduring and influential partners. As ...