NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

The U.S. men's national team may need a miracle to win the World Cup on home soil this summer. Fox Sports asks: What if it ...

Next UK AD must view new college sports landscape as opportunity Consider continuity, proven ADs, or pros/entertainment executives Leader must embrace player empowerment and create athlete financial ...

Amidst the action at the Jack Links 500, there was yet another moment when FOX Sports’ broadcast turned to advertisements.

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & ...

Nearly 30% of all ad-supported TV viewing came from sports in the fourth quarter of 2025, according to a Nielsen report shared with Marketing Dive. Broadcast TV without sports accounted for just 9.8% ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...

A Christmas Day NFL game between the Denver Broncos and Kansas City Chiefs last year. NFL teams have increasingly produced their own media content. (Photo by Scott Winters/Icon Sportswire via Getty ...