The Takeaway: Everyone needs to be persuasive. Parents need to persuade their toddlers to eat veggies, managers need to persuade clients to buy and team members to up their productivity, and hotels ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Can big changes to behaviour be achieved through subtle social persuasion? The authors of ‘Nudge’ argue that ...

Some common “social persuasion” tactics employed in investment scams against seniors, according to the AARP: –Phantom fixation: The perpetrators dangle a prize, such as money or a vacation trip, in ...

Social agents increasingly operate across text, images, audio, and video, enabling richer interaction and more convincing ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

"In the social jungle of human existence, there is no feeling of being alive without a sense of identity, without a sense of belonging." —Erik Erikson Social media has become a dominant force in ...

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