Beverage maker SoBe, trying to move the brand beyond its underground following to the mass market, is launching its first television ad campaign with a promise that its funky-flavored tea and juice ...
SoBe: Thrillicious With supermodel Naomi Campbell and a troop of lizards dancing to Michael Jackson's "Thrillist," this 60-second spot introduced PepsiCo's new "enhanced water" offering, SoBe ...
PepsCoi's SoBe Lifewater and DreamWorks Animation teamed up with NBC, the network airing Super Bowl XLIII, and Intel Corp. to create this 60-second ad break, which was broadcast in 3-D.The ad was a ...
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