The ET Snapchat Gen Z Index reveals that India's Gen Z is embracing AI and AR technologies while also actively monitoring ...

Gen Z has decisively emerged as a force that can majorly impact the fortunes of businesses and brands. Seeking to cash in on their rising spending power, more and more brands and companies in ...

Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

Snapchat has launched ‘Creator Connect’, a multi-city campaign targeted at India’s Gen Z digital creators. As part of this marketing exercise, the brand will provide creators with mentorship, growth ...

According to a study by Snapchat and Boston Consulting Group (BCG), Gen Z is the largest generation to ever live in India. A new study has claimed that Gen Z shoppers are blending offline and ...

Snapchat has launched Snapchat Creator ... director of content and AR partnerships at Snap Inc., said “India is undergoing a paradigm shift with Gen Z taking centre stage as Creators and Consumers.

With over 850 million monthly active users globally and over 200MN in India, Snapchat has positioned itself as a key platform for brands looking to engage with Gen Z and Millennials. Sponsored ...

A report titled ‘How Gen Z is shaping the new India’, released by Boston Consulting Group (BCG) in collaboration with Snapchat on October 16, highlights how Gen Z is shaping the Indian economy ...

Leading fashion e-commerce brand AJIO is the first in India to use this innovation, tapping into Snapchat’s Gen Z and Millennial audience with immersive storytelling and call-to-action-driven ...

On Wednesday, Snapchat, in collaboration with global consulting firm BCG, released a report titled “$2 Trillion Opportunity: How Gen Z is Shaping the New India.” In this context, Pulkit ...