As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

With the launch of Creator Collab Campaigns, Snapchat is attempting to shore up additional advertiser interest at a time when influencer marketing is growing compared to other paid social advertising.

Snapchat is a major player in the social media sphere, and an effective marketing tool as well ... From user growth trends to advertising effectiveness, let’s look at the state of Snapchat ...

Should your brand be on Snapchat? Find out the answer, as well as everything you need to get started on the platform, in this guide. Social media marketing ... s tools to create immersive ...

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads.

Brands have historically cited creator identification as a top challenge with influencer marketing investments ... with consumer preferences and trends. "Snapchat is such a unique platform ...

Creator-driven content has transformed the larger entertainment business, with platforms like TikTok, YouTube, Snapchat and Instagram becoming the de facto home for trends and short-form ...

besides celebrity and influencer-led marketing content for Spotlight, Snapchat’s short content format. According to Saket, the Indian creator landscape is evolving. Post-pandemic, many creators ...

discussing affiliate marketing trends and the future of creator partnerships. With over a decade of experience in influencer marketing, Howes outlined the evolving dynamics of the industry and how ...

To build excitement for game day, Snapchat is partnering with the NFL to create innovative experiences for Snapchatters in New Orleans and around the world. Sports remain a major passion for ...