Snap isn’t just the company behind popular social app Snapchat. It has also built a powerful augmented reality developer platform called Snap AR — it spreads beyond Snapchat thanks to Camera Kit, an ...

Snap is mostly known for its sticky social network consisting of fleeting messages and legitimately impressive augmented reality filters. But every so often Snap, which calls itself a “camera company, ...

Snap's latest tools (and a new selfie drone) look to expand augmented reality a lot further. Cloud-connected, city-scale lenses could be more like world portals. I started with CNET reviewing laptops ...

Snap, the company behind the Snapchat social network, has been quietly working on AR glasses for the last several months, and this week, the developer-only AR Spectacles were updated with some new ...

For creators and businesses that want to enhance their creative output, Snap has announced three new augmented reality (AR) lenses built by the platform's AR community, as well as a “Learning Hub” ...

Tired of using virtual backgrounds to spice up your Microsoft Teams calls? Well, you now have a new way to express yourself during meetings. Microsoft and Snap have today announced the integration of ...

The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with. The format, ...