Agencies can now use a single login to monitor all merchant clients — with proactive alerts designed to catch issues across accounts early. Google is making Merchant Center for Agencies generally ...

Google has made a number of updates to its Merchant Center product data specifications. Some changes went into effect on April 14, 2026 and others happen June 30, 2026 and January 31, 2027. (1) April ...

Welcome to this week’s PPC Pulse. Updates focus on Merchant Center access for agencies, bidding strategy, and how PPC marketers are adapting to industry changes. Google expanded access to Merchant ...