"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." S ephora is a happy place for beauty lovers. From testing viral skincare to swatching foundation for ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members. Using gamification is a key initiative.

Ulta and Sephora both offer free, tiered rewards programs based on annual spending. Ulta's points act as cash discounts, while Sephora's points are mainly for samples and exclusive items. Higher tiers ...

The big Sephora Savings Event kicks off today with major discounts on all the popular products. Beginning today and going until April 14, the annual sale is one of the only times you can get ...

Sephora just treated loyalists to deals on its entire catalog of makeup, skin care, fragrance and hair care tools during the annual Beauty Insider Event. The member-exclusive event marks a great time ...