SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

SAP debuted its hosted customer relationship management software service Thursday, moving the business software applications giant into an arena that is becoming increasingly crowded. SAP, as ...

Jujhar Singh is senior vice president of CRM Solution Management at software giant SAP . In that capacity he is a key player in bringing SAP 's customer relationship management offering to a market in ...

In the next four to five weeks, SAP plans to introduce a subscription-based CRM application that will be delivered over the Internet, according to sources close to the company. SAP originally was ...

The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...