Advertising is a communication strategy designed to convince consumers to buy a company's products. Persuasive communication involves getting attention, generating interest, creating a desire for ...

In my new book, Hypersanity: Thinking Beyond Thinking, I classify the most effective rhetorical devices into just eight groups: sound repetition, word repetition, idea or structure repetition, unusual ...

Attempts to persuade may be argumentative or non-argumentative. Non-argumentative means of persuasion include making eyes, brushing hands, and putting a good meal onto the table. But much more common, ...