Repeating yourself can feel draining. However, if you want to be persuasive with your pitches, be prepared to say them over and over again. That repetition can be exactly what someone needs to ...

Advertising is a communication strategy designed to convince consumers to buy a company's products. Persuasive communication involves getting attention, generating interest, creating a desire for ...

Simply sign up to the Business education myFT Digest -- delivered directly to your inbox. “War! What is it good for? Absolutely nothing! Say it again . . .” Nobody who has seen Bruce Springsteen cover ...

Chances are, you remember an ad slogan or jingle from your youth. You might not even like it, but you’ll never forget it. That’s because repetition is one of the simplest techniques of persuasion used ...

Attempts to persuade may be argumentative or non-argumentative. Non-argumentative means of persuasion include making eyes, brushing hands, and putting a good meal onto the table. But much more common, ...