Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad ...
Demand-side platform The Trade Desk (TTD) has announced a new partnership with commerce media technology company Koddi that ...
Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to Firefox.
Yieldmo's Mike Yavonditte joins Inside the Stack podcast to unpack the misalignments between DSPs, agencies, and buyers.
Spotify opens audio and video inventory to Amazon DSP in nine markets and plugs Spotify Ad Exchange into Yahoo DSP, while ...
Nexxen (NEXN) announced the first-to-market global capability to programmatically activate native Smart TV advertising inventory through its demand-side platform, Nexxen DSP. Per Nielsen, viewers ...
A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...
Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...
TTD's 55% YTD drop underscores ad-market caution and rising competition, but innovation in CTV and AI could steady its long-term play.
Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...