Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data ...

Programmatic tech is emerging across industries, enabling smarter operations, creating adaptive ecosystems, and helping organizations cut costs and scale sustainably.

Research from Koddi suggests the appetite is strong: over 95% of media buyers are open to purchasing onsite retail media ...

Bringing media buying in-house is “chaotic and disruptive” – but totally worth it, says Bayer’s Glenniss Richards.

Yieldmo's Mike Yavonditte joins Inside the Stack podcast to unpack the misalignments between DSPs, agencies, and buyers.

AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional ...

As a juror in the Advertising category at The Drum Awards Festival, Helen Miall explains how programmatic digital out-of-home ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Demand-side platform The Trade Desk (TTD) has announced a new partnership with commerce media technology company Koddi that ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Though artificial intelligence is an undeniable tool in the advertising industry, ...

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...

We are starting a new statewide study to evaluate potential environmental impacts surrounding the production and distribution ...