When you are running a small business, it is easy to look at chains like McDonald's with disdain, but there is a lot that you can learn from their success. Part of the success enjoyed by McDonald's ...
Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...
Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. Given today’s economic climate, it is no surprise that ...
The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...
This article is part of our series that explores the business of artificial intelligence. Like every year, Adobe’s Max 2021 event featured product reveals and other innovations happening at the ...
One of the fundamental questions you need to answer about your product strategy is whether it’s good enough to just offer your product or service as a world-class point solution–or if it’s time to ...
For marketers at companies that handle products, managing product content across multiple channels is increasingly complex. Ensuring that images, videos, product descriptions, and data align ...
SINGAPORE--(BUSINESS WIRE)--Ant International today announced the appointment of Jiang-Ming Yang as Chief Innovation Officer (CIO), effective immediately. As CIO, he will drive the synergised ...
Northern Trust Asset Management has hired a former Goldman Sachs Asset Management leader as its global head of product strategy. Xiangrong (Sharon) Jin, Ph.D, has more than two decades of industry ...
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