As a business leader, you might discover additional products or features that can add more value for your customers. But businesses that rush into product set expansion often encounter common pitfalls ...

Geologie’s sample set includes a full skincare routine without any extra fluff. Start your routine with the 2 percent salicylic acid cleanser, which promises to deeply cleanse your skin, unclog pores, ...

Burt’s Bees, a brand known for its lip care products, is looking to drive awareness for its broader line of skincare items with the launch of “Screencare” sets, custom product sets inspired by Amazon ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...