KANSAS CITY — Entrepreneurs have awaited the return of in-store sampling, long regarded as a valuable tool for driving brand awareness and reaching new consumers. But over the past year as the ...

Product sampling, which has all but vanished because of the pandemic, has historically been an essential plank of marketing strategy for CPG marketers. I recently asked milkadamia CMO Christina Downey ...

Loox is the leading social proof platform for Shopify brands, trusted by more than 130,000 brands worldwide. For over 10 years, Loox has helped merchants collect, display, and leverage customer ...

Businesses wishing to promote a new product are often faced with a competitive marketplace. This is where product samples come in handy. Offering product samples to prospective consumers is beneficial ...

Amazon is experimenting with product samples as a paid service for CPG brands looking to increase sales. Maybelline and Folgers are two brands that have been sending product samples out to customers, ...

Grocery distributor United Natural Foods Inc. (UNFI) has partnered with Sampler, a digital product sampling platform, to enable CPG brands to send samples to consumers’ homes. Toronto-based Sampler ...

Advertisers serve ads to try and sell products. But what if they skipped over the ad completely and instead just handed products straight to the consumer? That’s the idea behind Swish, a startup that ...

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

Marketers like to put things into buckets. Are you a digital or a social agency? Does this come out of the trade or the advertising budget? Is this an above- or below-the-line spend? It takes a lot of ...

Many types of businesses use product samples to allow potential and prospective customers to experience their products in hopes of enticing them to buy. Restaurants, for example, might offer free ...