Add Yahoo as a preferred source to see more of our stories on Google. In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, ...

Television shows have been using clever product placement for decades. Some of these brand advertisements are more subtle, while other product story arcs are overt. But in both instances, the TV ...

Video games aren't easy or cheap to make, and unless a project is extremely small-scale, development costs can be significant ...

Rainn Wilson, John Krasinski, and an HP computer product placement in The Office Since the advent of television, brands have used TV shows as a platform to advertise their products. Some of the ...

I regularly receive queries from ISBA members asking me that exact question. It may be of interest to know that both have been quietly used by some of the UK’s biggest advertisers over the last 30 ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. You’ve seen them. You might even be accustomed to them and ...

I oversee both the trade mark team and the advertising and commercial clearance team. The latter deals with product placement on our programmes, and the former with our product placement elsewhere ...

What counts as the proper way to promote a sponsored product on your show can be highly subjective. Some will say if it is so subtle that most people don’t notice it then the purpose of it was ...

In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin ...