Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. You’ve seen them. You might even be accustomed to them and ...

Many advertisers promised to diversify their media in 2020, spurred in large part by the Black Lives Matter movement. But diverse media publishers haven’t seen all the ad budgets they were promised, ...

Streaming services already cut up their content with annoying and often poorly-timed ads. Now, thanks to new tech, your favorite movies and TV shows could soon be stuffed with AI-generated product ...

Advertising is evolving with Virtual Product Placement (VPP), using AI to digitally insert brands into videos post-production. This technology integrates ads seamlessly into content, from kitchen ...

More than two decades after they ran, Cerveza Cristal’s Star Wars ads are a perfect and unintentional cautionary tale for ad tech vendors pushing CTV ad products like virtual product placements and ...

Opinions expressed by Entrepreneur contributors are their own. Welcome to the next frontier of advertising: retroactive product placement in music videos. Yesterday, Universal Music Group, the world’s ...

Today's audiences command absolute control over their content experiences, sparing no time for anything that fails to resonate with their interests. A recent study conducted by the London Business ...

Streaming services are all moving deeper into the ad space, with almost every platform announcing the inclusion of ad-based subscriptions beginning next year. Hulu has already been including ads since ...

YouTube is such a popular service because it's free to use, both by creators and internet users looking for quick entertainment or solutions to their problems. Of course, "free" is never truly free.