Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired the distribution rights to ...

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages 18 and ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

The latest live sports deal for David Ellison’s Paramount is a bit unorthodox. After securing exclusive rights to every UFC event for the next seven years, paying over $1 billion annually to do so, ...

It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...

TORONTO, Oct. 30, 2025 /CNW/ - Curv AI is excited to announce a groundbreaking partnership with the Pro Cheer League (PCL) to bring the world's first AI Sport Scientist to cheerleading. This ...