For the second consecutive year, Pfizer is advertising at the Super Bowl. The pharma giant announced Friday morning that it is doubling down on its fight against cancer with a 60-second ad set to air ...

Last month, during Cannes Lions, Netflix announced that its ad inventory will be available to buy programmatically via Yahoo DSP. This expansion of Netflix’s programmatic offerings couldn’t come at a ...

Progressive kept its firm grip on the top spot in Media Monitors’ Spot Ten Radio rankings for August 4–10, holding steady while other advertisers made big moves to get some last back-to-school dollars ...

Pfizer is going with the playful approach in a new spot for Viagra that that features its take on Elvis Presley's "Viva Las Vegas." And while the Food and Drug Administration yanked their "Wild Thing" ...