Paramount Advertising said it is increasing its focus on small and medium-sized advertisers and setting up a self-service platform to make it easier for such businesses to buy ads from Paramount. In a ...

Paramount ad sales chief John Halley is exiting the company after 17 years, a person with knowledge of the situation confirmed to The Hollywood Reporter. The writing has been on the wall since October ...

Woe to publishers that lose their live sports access. Just look at Paramount Global, which saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last ...

Paramount Global isn’t going back. Despite the uncertain economy, the waiting game for the Skydance merger to close and ongoing linear TV disruption, ad sales chief John Halley stands firmly by his ...

John Halley, president of Paramount Advertising, is leaving the company after an 18-year run. His departure, which was expected after the company hired Jay Askinasi as chief revenue officer in October ...

NEW YORK, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution ...

President Donald Trump’s continuously changing tariff policies have introduced “a tenor of uncertainty” going into this month’s upfronts presentations, Paramount advertising president John Halley told ...

The pair will be tasked with overseeing the launch of Paramount Ad Manager, the company's self-service advertising platform (Courtesy of Paramount Advertising) Paramount Advertising has added ...

The contrast is sharp: Netflix brings scale and product polish but little ad legacy. Paramount brings deep ad sales infrastructure and multi-platform expertise but with less global tech DNA. Media ...

Paramount is defending its stake in the streaming wars – because skepticism is swirling. Warner Bros. Discovery reportedly halted talks this week to merge with Paramount over the latter’s shares ...