Parallel structure is a unifying design element. When multiple advertisements use parallel structure -- for example, by incorporating the same colors, visual pattern, design themes or organization of ...

“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.

The term organizational parallel structure has two distinct meanings within the broader topic of business management. The most common meaning relates to a parallel system of learning throughout a ...