He hired John Facenda to be the voice of NFL Films and made Bob Lurtsema a star in the Twin Cities with commercials for TCF.
In 1965, the company founded by Steve Sabol’s father became part of the NFL family. Since then, NFL Films has created a legacy of world-class storytelling.
He co-founded the project with “Big” Ed Sabol in 1962 and, as the company’s general manager, hired Facenda to be the voice of NFL Films. “It wasn’t a stretch; he was a longtime news ...
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