In e-commerce, staying ahead of the curve is crucial for businesses to thrive. One trend that has been gaining significant traction is the rise of mobile commerce, with an increasing number of ...

PPC rockstars have virtually perfected the craft of serving up conversion-friendly search ads against intent-heavy web searches. In the last few years, in particular, AI and machine learning have ...

With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the previous waves of ...

From nailing your buyer persona, optimizing your listing and boosting Amazon PPC ROAS, ChatGPT significantly benefits Amazon sellers. Subject matter expertise becomes instantaneous if you use these ...

A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon. The study was conducted by ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Kathleen Elkins Every time Kathleen publishes a story, you’ll get an alert straight to your ...

Can you optimize your Amazon listings to show up higher among the e-commerce giant’s results? Absolutely. Algorithm optimization for Amazon is real. You can create an Amazon listing as optimized as ...

Holiday shoppers aren’t the only ones who wait until the last minute. If you need some optimization tips to boost your Amazon sales before the end of the year, we have some suggestions to help make an ...

Join us at the Amazon Growth Summit 2025, a premier event designed for Amazon sellers, brands, and eCommerce professionals who want to unlock the next level of success. This event will cover proven ...