Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

What Is A Value Proposition? A value proposition is a concise and compelling statement that outlines the unique benefits and value a product, service, or offer provides to customers. It serves as a ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mark De L. Thompson As a ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

In his book The Tipping Point, Malcolm Gladwell writes, “There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it”. He ...

Jim Berryhill, DecisionLink Chairman of the Board & cofounder, is on a mission to transform customer value into a strategic asset. With the economy on a bit of a wild ride, one of the most important ...