In-game advertising platform Anzu has partnered with web-gaming distributor Playgama to bring in-game ads to web games.

Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when print ...

Steam has quietly slipped in another consumer-friendly policy to ensure games aren’t abusing player trust. The game platform’s latest update comes in a Steamworks documentation change that explicitly ...

The run-up to Super Bowl LIX has featured over a dozen major marketers activating around the big game without a national linear TV media buy. That’s in addition to several brands, including Busch ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

Research from Cint, a specialist in research and measurement technology, has revealed new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and ...