A little more than a decade later, James signed a historic lifetime contract with Nike worth approximately $1 billion in 2015. So far, the Nike LeBron sneaker line has launched 22 signature models ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...

Nike LeBron Witness 8 Basketball Shoes are now selling ... makes you feel like you are “walking on air” like King James himself. They're also very grippy thanks to a classic herringbone ...

The Nike LeBron 22 has been the preferred option for James all season and we’ve seen him release some highly-regarded colorways in the process. This upcoming pair will be a bit more exclusive in ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

For over 20 years, LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 billion. But James' future with the Oregon-based ...

LeBron James signed with Nike in 2003, but he almost ended up with Reebok instead. James said he had three pitches, one from Nike, Reebok and Adidas, during a recent appearance on "New Heights." ...