While LeBron James is already among the NBA's four billionaire athletes, Stephen Curry, the sharpshooting phenom, might be next in line.

as he could potentially become the future of LeBron James' trademark Nike sneaker line. So what's his take on fashion? In the world of sports, CU Buffs HC Deion Sanders' fashion influence spans ...

LeBron James' sneaker empire is adding another heavyweight to its legacy with the Nike LeBron 22 “Black Label.” Limited to just 1,984 pairs as a tribute to his birth year, this premium edition ...

"Reebok had drawings of its LeBron James shoe – Nike had nine pairs already built ... a $100 million-plus deal over six years, and a $10 million signing bonus that had the James family in ...

LeBron James has become the first NBA player to score 50,000 career points, achieving this milestone while wearing special ...

LeBron James was asked about Minnesota Timberwolves star Anthony Edwards' comments about becoming the face of the NBA one day ...

with 24 points (10-16 overall and 4-6 from 3-point range) to go along with five rebounds, six assists, two steals and one block, were his sick new hot-pink Nike LeBron NXXT Gen AMPD PE kicks that ...

James was wearing his Oregon Ducks Nike LeBron 22 PE sneakers ... On Wednesday night, Williams finished with 10 points, nine rebounds and two assists in 29 minutes. Safe to say, Johnson is ...

Basketball player LeBron James has been with Nike his entire career, signing a $90m contract with the company when he left high school in 2003. The LA Lakers player lends his name to many clothing and ...