Forty years ago, the NBA flipped the script and debuted a new logo for their championship series. Illustration: Demetrius Robinson / The Athletic; Photo: Mike Ehrmann / Getty Images This is a story ...

The NBA will restore the Larry O'Brien Trophy logo and The Finals wordmark to courts for the Spurs-Knicks NBA Finals.

The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins. If ...

For the past few years, the NBA Finals broadcasts have turned almost indistinguishable from any other nationally televised game in the regular season. And that blame falls entirely on ESPN and the ...

What happened to NBA logos? Once upon a time, the graphic design of the league reflected the zeitgeist of the era, a window into the culture intertwined with the Association at any given time in the ...

The ’90s were a more innocent time for NBA jerseys. The only patch worn by players across the league during the 1995-96 regular season was one depicting the NBA logo on either the left or right ...

OKLAHOMA CITY — As Game 1 of the NBA Finals began at Paycom Center, discerning fans on social media asked: “Why aren’t there NBA Finals logos on the court?” For the most part – there are two ...

Look back at the uniform and logo design details for each NBA All-Star Game before the 75th edition this Sunday. NBA.com Staff The 2026 NBA All-Star Game will feature uniform designs for USA Stars, ...