The multi-attribute utility model serves as a basis for many marketing decisions such as new product planning and advertising message selection. The estimation of individuals' attribute weights can be ...
Objectives In recent years, discrete choice experiments (DCEs) have become frequently used to generate utility values, but there are a diverse range of approaches to do this. The primary focus of this ...
Accomplished by UD researchers and published in Journal of Financial Services Marketing Dubai, June 3, 2008: The academic researchers at the University of Dubai (UD) have accomplished a ...
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