In a landscape where business owners tirelessly seek innovative ways to amplify sales and navigate through economic challenges, Caleb O’Dowd, the visionary founder of Multi Channel Marketing, sheds ...

Multi-channel marketing automation is rapidly becoming a cornerstone for businesses seeking to optimize their marketing efforts across various platforms. By leveraging technology to coordinate and ...

Reaching multiple generations doesn’t have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to ...

Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues to fracture, knowing which channels to utilize has grown increasingly complicated. Creating an ...

Omnichannel marketing was once assessed by how many platforms a brand could show up on and maintain a presence over time. As consumer expectations have evolved, however, so too has the definition of ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources.

Capgemini offers consulting, technology, outsourcing and local professional services, working with clients to develop strategies and technologies tailored to their needs. It has a wealth of experience ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...