Even without the influence of mobile and online video’s rise, advertisers are beginning to look where audiences are, and increasingly, that’s not just on TV. Starcom MediaVest, a top ad buying firm, ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

AUSTIN, Texas, Aug. 15, 2024 /PRNewswire/ -- In collaboration with researchers at King's Business School, Bayes Business School (City, University of London), and Vrije Universiteit Amsterdam, Digital ...

Are automotive advertisers embracing mobile video advertising to target consumers? A new report says yes, in a big way. Vdopia Inc. this week announced the launch of the Vdopia Mobile Insights series ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

I'm is a skilled (and modest:)) developer and an expert in online marketing and advertising, who is especially interested in researching the major digital ad trends, new cutting-edge features and ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

Nielsen announced that the commercial availability of mobile measurement in Nielsen Online Campaign Ratings has been met with significant client adoption—including industry leading agencies, ...

Video, optimised primarily for mobile screens, now sits at the centre of most digital strategies, regardless of whether ...