Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. For most businesses, generating leads ensures constant ...

Google is intensifying its efforts to counter ad blockers, particularly on YouTube, by experimenting with server-side ad injection. This method embeds ads directly into video streams, making them ...

YouTube Tries a New, Harder-to-Bypass Method for Stopping Ad Blockers With server-side ad injection, the user is fed one continuous stream of video with the ad included, making it difficult for ad ...

Marketers are facing blind spots in the transition to first-party data, although analysts are doing their best to improve customer protections and projections. These methods have one fatal flaw, and ...