Advertising was not spared from Covid-19 disruption. The digital transformation that was in evolution became an accelerated revolution displacing and rendering irrelevant many of the old measurement, ...

Global consumer spending on overall media content and technology grew 2.8% to $2.439 trillion in 2025, decelerating from a ...

Global consumer spending on overall media content and technology grew at a 4.4% rate in 2024 to $2.371 trillion. This, says PQ Media, marks the third consecutive year of decelerating growth after a ...

While AI is gaining consumer adoption, it is still seen only as "nice-to-have" and has not impacted discretionary spending ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

U.S. consumers represent little more than 4% of the world's population, but they account for nearly a quarter of the more than $2.3 trillion people spend on media worldwide. That's one of the findings ...

Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal ...