Retail media campaigns gained third-party media measurement from Incremental with the integration into Skai’s ad platform. The partnership between the two companies aims for optimization to become ...
The Drum’s commerce media columnist, Kiri Masters, explains how Sam’s Club is turning in-store retail media from a testbed ...
Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. While retailers rush to launch new ad formats and in-store screens, ...
The fourth edition of the ANZ Retail Media Report Card by Publicis Groupe’s Mars United Commerce highlights an industry on the cusp of maturity, with retail-media networks now offering sophisticated ...
Every person and organization has some familiarity with performance metrics and reporting, yet how to take that experience and apply it to asset management is not straightforward. Looking at industry ...
A public company's retail investor strategy is crucial to attracting and retaining individual investors. But how do you know if your strategy is working? Key Performance Indicators (KPIs) are ...
NEW YORK--(BUSINESS WIRE)--Welcome to Innovid’s Feature Beat – your look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last ...
Short-form video platform TikTok has launched new ad solutions and performance tools to help brands drive engagement and achieve their business outcomes on the platform. The announcement, made at ...
On the surface, the 0.6% gain in retail sales looks ok. But economists this month are focused on "control sales," a measure that excludes automobiles and auto parts, food service, gasoline and ...
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